CLEP Marketing

Answer: B - In geodemographic targeting, “White Picket Fences” refers to US middle-income households. This demographic is typically in the younger to early-middle-years age group (in the range of 25-44 years), often married, and with several children. This demographic also has some education, earns a middle-class income, and may work in both blue-collar and white-collar professions. Finally, the “geo” aspect of geodemographic targeting refers to their geographic location, often in the suburbs of a mid- to large size city. This segment is an important purchasing power in the United States and has been since the middle of the twentieth century.