CLEP Marketing

Answer: D - Gerber began to advertise its newborn and baby food lines in the early 1990s as not only nutritionally valuable, as their competitors were doing, but as intelligence enhancers in early childhood in what is referred to as product differentiation. Product differentiation is a positioning strategy that distinguishes an organization’s product from those of its competitors. In this example, Gerber is distinguishing its product by advertising it as an intelligence enhancer in relation to other baby food companies that only emphasize nutritional benefits.