_________ is the location in a consumer’s mind that a product, group of products, or brand occupies relative to those products of rival organizations.
Explanation
Answer: E - Position is the location in a consumer’s mind that a product, group of products, or brand occupies relative to comparable products of rival organizations. An organization’s position in the minds of consumers is directly related to those consumers’ behavior and the likelihood of them making purchases. When an organization succeeds in positioning its product in a favorable light, such as Subaru and its safety association in the minds of consumers, it is likely to retain that standing. Furthermore, consumers are more likely to extend that favorable position to other organizational offerings.
