CLEP Marketing

Answer: D - Following consumer requests, Nikon has introduced a new lens adjustment component that must be purchased along with the main camera lens at a competitive price in what is considered a captive product pricing strategy. A captive product pricing strategy is applied when a product must be purchased with a main product. For instance, camera lenses and other parts much be bought with the main camera. Captive products are an important component of pricing policies and can give a producer or retailer a competitive edge if the prices are acceptably low to the consumer, especially when the main product is an expensive one.