CLEP Marketing

Category - Distribution

During the past 4th of July celebration, a town halted celebrations with firecrackers due to a shortage of fire extinguishers in what is termed a _________.
  1. Scarcity of products
  2. Discrepancy of safety
  3. Discrepancy of quantity
  4. Discrepancy of assortment
  5. Discrepancy of shortage
Explanation
Answer: D - During the past 4th of July celebration, a town halted celebrations with firecrackers due to a shortage of fire extinguishers in what is termed a discrepancy of assortment. In logistics, a discrepancy of assortment happens when a consumer cannot get full satisfaction from a product. For instance, customers who want to purchase firecrackers are also likely to have or would like to buy fire extinguishers. The absence of the latter makes it difficult for the consumer to enjoy the use of the firecrackers, which reduces the full satisfaction expected from the product.
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