Despite China’s emergence as an economic power in the world, the Chinese culture of ___________ views individuals as belonging to a strong, cohesive group.
Explanation
Answer: D - Despite China’s emergence as an economic power in the world, the Chinese culture of collectivism views individuals as belonging to a strong, cohesive group. Collectivism is a cultural orientation that values the group’s interests over an individual’s interests. In cultures with a collectivist orientation, employees, for example, would be encouraged to share credit in the event of a successful outcome. Understanding this cultural orientation is important in developing an international marketing strategy, as it influences how a message is framed in a society that values the group.
