A ________________ is a set of processes and methods for planning, collecting, analyzing, and presenting information that will be used in making marketing decisions.
Explanation
Answer: C - A marketing information system is a set of processes and methods for planning, collecting, analyzing, and presenting information that will be used in making marketing decisions. Within an organization, the information requirements of marketers must be fully met, or decisions may not be as effective. For instance, to conduct environmental scanning, a marketer must have access to demographic information relevant to the organization’s marketing campaigns. Similarly, potential customers’ wants and needs can only be discovered through research processes that collect relevant information.
