Practice Quiz

CLEP Marketing

Category - Information System

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Charlie is a marketing and sales specialist who relies on his ___________________ to manage information complexity and make decisions.
  1. Marketing Financial Decision System
  2. Marketing Operations Support System
  3. Marketing Decision Support System
  4. Marketing Research Decision System
  5. Marketing Logistics System
Explanation
Answer: C - Charlie is a marketing and sales specialist who relies on his Marketing Decision Support System to manage information complexity and make decisions. A Marketing Decision Support System (MDSS) is computer software that can be customized to meet the needs of individual professionals or companies. An MDSS allows managers to manage the complexity of their work by providing such solutions as statistical and graphical representations of large data. The software can also allow for prediction of how some variables, such as interest rates, would influence sales and profits figures.
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