CLEP Marketing

Answer: C - Big Hearts Consultations is a marketing company that specializes in helping heart disease charities and non-profit organizations gain support from private companies. The company’s main role is resource attraction. Non-profit organizations sometimes use marketing companies to package and promote their causes in order to attract support and funding. The resource attraction role is mainly to gain financial, materials, and in-kind support, which are important for the functioning of the non-profit organization. With the right message, the non-profit organization can expect to gain support as a mixture of these and to remain visible for future and prospective donors.