CLEP Marketing

Answer: D - The final stage of strategic marketing plans is to devise assessment tools through a feedback loop and control system that use both quantitative and qualitative measures of success. A strong strategic marketing plan details measurable goals in its activities. For example, a plan may wish to increase brand awareness from the previous year’s 20% to over 30%. To assess this increase in awareness, a feedback or control system should include a plan to survey potential customers and find out their level of awareness. For accuracy, the population measured would be the same as the one from the previous year to provide a valid comparison.