CLEP Marketing

Answer: A - Marketing communications specialists tailor their integrated messaging approaches to the particular demographics. Older/senior consumers are often targeted because they have the highest discretionary income. This demographic is also referred to as “mature consumers.” With more than a quarter of American citizens estimated to be above the age of 55, this demographic is a significantly large one with unique purchasing preferences and habits. Mature consumers have the highest discretionary income compared to other age groups, which makes them of interest to marketers and businesses.