CLEP Marketing

Answer: A - A team of doctors in a group practice is approached by an advertising company seeking to promote social media networking. One of the doctors states that he has never heard of Twitter and has no use for it in his practice, which makes Twitter an unsought product. An unsought product is often one that the consumer may never have heard about or may think doesn’t have an application in personal or business functioning. The challenge in promoting unsought products is the added task of educating the consumer on the potential benefit and value of the products.