CLEP Marketing

Category - Information System

A local charter school commissions a management consultancy firm to help it develop an upgraded ________ for more efficient warehousing of collected supplier information.
  1. Database
  2. Enterprise Resource Allocation
  3. Marketing Decision Support System
  4. Dashboard
  5. Designated Market Area
Explanation
Answer: A - A local charter school commissions a management consultancy firm to help it develop an upgraded database for more efficient warehousing of collected supplier information. A database is computer software that collects information and organizes it for easy retrieval and analysis. The charter school’s database for collected supplier information will include information on past sales, current prices, contact information, and other relevant data. The database can be designed to provide analytical dashboards to management that organize information statistically and graphically to compare prices and examine their change over time.
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