CLEP Marketing

Answer: E - Friday night patrons to a popular downtown nightclub judge their interest in purchasing entry tickets by the line-up that they see outside the club. This judgment is an example of consumer response. A consumer’s response prior to the purchase of goods or services can be mental, psychological, or behavioral. In this case, the patrons may interpret the long lines outside the club as a sign that the club is desirable and/or has a special feature or performance. Based on this judgment, the patrons may decide to join the line-up and enter the club in search of the experience.