Practice Quiz

Vet Manager Exam Prep - Question List

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46. When considering the activity of veterinary marketing, communicating and delivering value that both clients and potential clients will desire is a major goal. For the purpose of accomplishing this, what does “value” mean?
  1. Creating an enticement in the veterinary consumer to try the service
  2. The service is worth something; a monetary amount
  3. The benefit the customer receives from buying your service
  4. Practicing quality medicine
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47. Another method of determining quality of service is to use the “critical incidence technique”. What type of situation is a factor when using this technique?
  1. Clients who leave a practice for whatever reason
  2. Satisfied clients
  3. Customer complaints
  4. Testimonials
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48. The biggest serious risk of a lawsuit for invasion of privacy with subsequent personal damages includes all of the following EXCEPT?
  1. Disclosing information about examinations and care for patients with hereditary defects
  2. Disclosing information about expensive animals offered for sale
  3. Disclosing information about valuable breeding stock
  4. Disclosing information about vaccinations
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49. Complaints regarding behavior that may violate the ethics principles are reviewed by which of the following committees?
  1. The National Council for Veterinary Ethics Review
  2. American Veterinary Medical Association
  3. American Animal Hospital Association
  4. State veterinary associations
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50. The American Animal Hospital’s position on testimonials as a form of advertising requires veterinarians to do which of the following?
  1. Fully disclose any financial or other relationship between the endorser and the veterinarian
  2. Testimonials or endorsements are considered unethical advertising
  3. Endorser must be a client of good standing and have intimate knowledge of the Veterinarian
  4. Testimonials must disclose the full contact information of the endorser
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