Vet Manager Exam Prep

Category - CVPM

When considering the activity of veterinary marketing, communicating and delivering value that both clients and potential clients will desire is a major goal. For the purpose of accomplishing this, what does “value” mean?
  1. Creating an enticement in the veterinary consumer to try the service
  2. The service is worth something; a monetary amount
  3. The benefit the customer receives from buying your service
  4. Practicing quality medicine
Explanation
Answer: C- For the purpose of accomplishing communicating and delivering value that both clients and potential clients will desire, value means “The benefit the customer receives from buying your service”.
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