Practice Quiz

Vet Manager Exam Prep - Question List

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31. Which veterinary regulatory agency addresses the issue of advertising and requires compliance with the “Principles of Veterinary Medical Ethics”?
  1. Animal Advertising Ethics Committee (AAEC)
  2. American Animal Hospital Association (AAHA)
  3. American Veterinary Regulatory Authority (AVRA)
  4. American Veterinary Medical Association (AVMA)
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32. Marketing that occurs through any unpaid communication conveyed through the media, such as newspaper, radio, or television, is known as what type of marketing?
  1. Targeted letters
  2. Personal selling
  3. Publicity marketing
  4. Special events
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33. Which of the following is the correct term for a name, term, symbol, or any unique factor that identifies an individual product or service, and sets them apart from the competition?
  1. Brand
  2. DBA
  3. Differential benefit
  4. AIDA model
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34. The acronym “PONK” stands for pet owner, no kids and is an example of which of the following?
  1. Reverse marketing
  2. Atypical veterinary client
  3. Segment profile
  4. Single sourcing
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35. Which of the following components is NOT a part of the veterinary fee income and revenue collection system?
  1. Appointment schedule
  2. Payroll
  3. Collection policies
  4. Employee discounts
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