Correct Response: D. A push strategy involves placing the product in plain view of the customer so the customer is aware of the product. This can be done via trade shows, end displays, showrooms, etc. Of the examples given, convincing retailers to provide more shelf space would increase visibility and bring the product to the customer. This is an example of a push strategy. Offering a free prize with every purchase marketed to children as a target audience is a pull strategy. A pull strategy is designed to bring the customer to the product (A). Including vouchers and coupons in newspapers and magazines is also a pull strategy (B), as is advertising on popular television programs (C).
