CLEP Principles of Marketing Exam Prep

Answer: A - Hilroy advertises its notebook and calendar products before fall school entrances and at the end of a calendar year. This is an example of seasonal advertising. Seasonal advertising is a significant marketing strategy that retailers depend upon to drive sales. Major seasonal campaigns, such as those at the beginning of school years or holidays, often account for the majority of sales for some products and services. Notebook retailers would find the greatest sales push before the fall school entrance.