Mabel Realtors has a small but dedicated team of sales and marketing researchers who track and analyze company sales and promotions figures. This team is an example of __________.
  1. Horizontal marketing research
  2. External research team
  3. In-house marketing research
  4. Seconded research team
  5. Outsourced marketing research
Explanation
Answer: C -Mabel Realtors has a small but dedicated team of sales and marketing researchers who track and analyze company sales and promotions figures. This team is an example of in-house marketing research. An in-house marketing research team is composed of company employees who either have their own department or are a part of a larger marketing division. Companies that do not want to use an external marketing research team will use an in-house one to control costs and provide continuity. These teams also keep expertise and capabilities within the company.
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