In an affluent district populated largely by young professionals, drinking expensive lattes regularly is considered a ______________ force.
  1. Behavioral
  2. Consumerist
  3. Sociocultural
  4. Niche buying
  5. Self-regulatory
Explanation
Answer: C - In an affluent district populated largely by young professionals, drinking expensive lattes regularly is considered a sociocultural force. Sociocultural forces influence society and culture, leading to changes in people’s attitudes, behaviors, beliefs, and customs. Similar to other forces, such as technology and competition, sociocultural forces offer an organization both opportunities and threats. In this example, consumerism through the greater likelihood of purchasing lattes is an example of a sociocultural force.
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