Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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1. Marketing strategies must take cultural variation into account, especially in business-to-business dealings. While receiving a small gift is accepted in Japan, doing so in Germany may be construed as _________.
  1. Bribery
  2. Facilitation
  3. Expediency
  4. Fierce competitiveness
  5. Cultural nuance
See answer
2. The function of marketing communications is exemplified by the following four fundamental decisions:
  1. Behavior change, targeting, evaluation, budgeting
  2. Segmentation, evaluation, budgeting, objective creation
  3. Segmentation, behavior change, objective creation, budgeting
  4. Targeting, positioning, objective creation, budgeting
  5. Behavior change, positioning, objective creation, budgeting
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3. The Simpsons own a small housecleaning company, which operates out of their home. The family business stores all client and financial information in notebooks and has shunned computer use, making them _________.
  1. Laggards
  2. Early majority
  3. Innovators
  4. Late majority
  5. Innovators
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4. Supply chain management has evolved over the past few decades due to the following factors except ____________.
  1. Integration
  2. Complexity
  3. Time mitigation
  4. Specialization
  5. None of the above
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5. When a packaged food company is researching transportation modes for their products, its managers must consider the expected cost, speed, and _________.
  1. Safety
  2. Rural access
  3. Distance
  4. Dependability
  5. None of the above
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Select how would you like to study

Study Mode Free Daily Question Test Mode