Correct Response: B. One key criteria for designing a new web site would be to make the site easy to navigate. The users should be comfortable, interested, and relaxed as they maneuver within the web site. The process of finding a product and purchasing a product should be simple and seamless. Any distractions that could interfere with the transaction should be avoided. Although a web site utilizing state-of-the-art graphics can be appealing to the eye, graphics for their own sake could be a distraction (A). A web site that maximizes interactive capability risks losing the original interest of the visitor (C). Minimizing the number of links may be advisable, but as a design feature it is not as important as minimizing the number of clicks needed to complete a transaction, which is a component of navigation complexity (D).
