MTEL Business Practice Exam

Category - Business Operations

Which of the following is the best example of marketers in a company using a "push" strategy of marketing for breakfast cereal?
  1. Including a toy in the company's brands that are marketed to children.
  2. Placing coupons for the company's brands in newspaper inserts.
  3. Advertising the company's brands on popular television shows.
  4. Convincing retailers to provide more shelf space for the company's brands.
Explanation
Correct Response: D. A push strategy involves placing the product in plain view of the customer so the customer is aware of the product. This can be done via trade shows, end displays, showrooms, etc. Of the examples given, convincing retailers to provide more shelf space would increase visibility and bring the product to the customer. This is an example of a push strategy. Offering a free prize with every purchase marketed to children as a target audience is a pull strategy. A pull strategy is designed to bring the customer to the product (A). Including vouchers and coupons in newspapers and magazines is also a pull strategy (B), as is advertising on popular television programs (C).
Was this helpful? Upvote!
Login to contribute your own answer or details

Top questions

Related questions

Most popular on PracticeQuiz