CLEP Marketing

Answer: D - IKEA’s business model and functioning has been replicated by other large furniture retailers with limited success due to hundreds of processes that positioned them in the market. IKEA has especially distinguished itself by variety and pricing as added values to consumers. Companies like IKEA develop an added value that differentiates them from competitors. While a company’s external image and product offerings can be imitated somewhat, the processes of how to add value to consumers’ needs are company specific and difficult to imitate.