Practice Quiz

CLEP Marketing

Category - Pricing

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Pricing objectives differ by a company’s product lifecycle and stage of market evolution. An emerging company will
  1. Stabilize future sales revenues
  2. Maximize future sales revenues
  3. Vary product line pricing
  4. Maximize current sales revenues
  5. Stabilize current sales revenues
Explanation
Answer: D - Pricing objectives differ by a company’s product lifecycle and stage of market evolution. An emerging company will maximize current sales revenues. Pricing objectives across companies depend on a company’s stage of market evolution, such as an emerging company or a mature one. In an emerging company, maximizing profits and revenue are important to gain a greater market share.
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