CLEP Marketing

Answer: B - A credit union is not a type of customer market. Customer markets are five types: consumer, business, reseller, government, and international. A customer market is a portion or part of the available customers to whom an organization can sell its goods or services. These customers can be other businesses in business-to-business transactions, or they can be governmental institutions. Similarly, the customers are direct consumers or resellers. A thorough understanding of a customer market is an important component of analysis of the marketing environment.