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CLEP Marketing

Category - Consumer Behavior

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Which of the following characteristics are true of consumers who use concierge medicine services?

They prefer a mass market for medical care
They seek rapid medical care
They enjoy upscale services
They prefer inclusive environments
They prefer a wide market for medical care

Explanation

Answer: C - Consumers who use concierge medicine services enjoy upscale services. In concierge medicine, consumers pay a significant annual fee to secure access to medical services during that period. This fee allows them to avoid waiting lists or other inconveniences that are often found in non-concierge medicine services. These types of upscale services provide an exclusive environment for a premium fee.

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