CLEP Marketing

Answer: C - Marketers of a new line of detergents emphasize the superior stain removal capability of the products over their competitors’ detergents in what is framing the alternatives. Marketers frame products and their competition in certain ways to influence consumers’ purchasing behavior. For instance, company detergents will be shown to remove stains completely so that the garment looks like it had no stain at all. Conversely, the competitors’ garments would be shown to have traces of the stain. This is designed to sway consumers’ purchasing behavior towards choosing the company’s line of detergents.