CLEP Marketing

Answer: B - Key factors that affect consumer buying judgment regardless of population segment include the following except legal. Whether individuals are segmented according to income, age, education, geographic location, attitudes, or ethnicity, they are affected by the same fundamental factors. Cultural factors refer to a person’s culture, subculture, and social class, while social factors refer to group membership and societal roles. Personal factors refer to such characteristics as age, lifecycle, profession, and education, as well as personality. Finally, psychological factors refer to such attributes as attitudes, beliefs, and motivations.