CLEP Marketing

Answer: C - The process of controlling and disseminating product-related information is also referred to as product lifecycle management (PLM). The primary goal behind PLM is to control the creation, handling, and dissemination of product-related information, such as components, safety, and expiration. PLM, in general, does not refer to a specific management or marketing software or system but an overall strategy and approach to control product information. Companies’ marketing strategies make provisions for the creation of this information and making it available for customers, regulatory bodies, subsidiaries, and other stakeholders.