CLEP Marketing

Category - Environment

The marketing environment for a product includes the following except:
  1. Ecological
  2. Competitive
  3. Economic
  4. Political
  5. Technological
Explanation
Answer: A - The marketing environment for a product includes the following except ecological. Marketing environment refers to external forces that directly and indirectly impact an organization’s ability to acquire inputs and produce outputs. Inputs can be raw materials, technology, human resources, capital, and information, while outputs are goods and services. These forces include these six: competitive, economic, political, legal and regulatory, technological, and sociocultural.
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