CLEP Marketing

Category - Environment

According to US Census figures, the most significant demographic shift in the United States by 2050 will be
  1. An increase in the manufacturing sector
  2. A reduction in the number of senior citizens
  3. The minority population becoming a majority
  4. A growth in the middle class
  5. A growth in the technology sector
Explanation
Answer: C - According to US Census figures, the most significant demographic shift in the United States by 2050 will be the minority population becoming a majority. Due to a number of influences, including immigration, demographic groups such as Latino Americans and African Americans, along with other groups, are expected to become a majority of the population. This demographic shift has important implications for marketing. One expected development in marketing strategies is that messages will have to be tailored to many different groups rather than one large group.
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