Practice Quiz

CLEP Marketing

Category - Concepts

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Marketers follow a business cycle in an economy because its stages have a strong impact on the buying power of individuals. In the _____ stage of a business cycle, the economy moves from low employment rates to high employment rates.
  1. Inflation
  2. Prosperity
  3. Recovery
  4. Recession
  5. Depression
Explanation
Answer: C - Marketers follow a business cycle in an economy because its stages have a strong impact on the buying power of individuals. In the recovery stage of a business cycle, the economy moves from low employment rates to high employment rates. A recovery stage is a time for modifications of marketing strategies to address changes in the buying power of individuals.
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