CLEP Marketing

Answer: E - The following are categories of e-commerce except Consumer-2-Organization. Business-2-Business (B2B) refers to the full range of e-commerce interactions that can occur between companies, such as purchasing and procurement. Business-2-Consumer (B2C), on the other hand, refers to activities between a company and a consumer, such as selling goods and receiving and answering questions. Consumer-to-Business (C2B) e-commerce occurs when consumers form a group and present themselves as a buyer in-group. Finally, Consumer-to-Consumer (C2C) reflects e-commerce interactions among consumers, such as those that occur on websites such as E-bay.