CLEP Marketing

Answer: A - The board of directors of a fund-raising organization requests a strategic marketing plan from management to explore long-term marketing activities. Strategic marketing views an organization’s marketing activities in the longer-term frame, which is based on general objectives such as an increase in brand equity. Strategic marketing also articulates these activities broadly without concerning itself with the day-to-day work of marketing and sales professionals. The goal of a strategic marketing plan is to create a vision of an organization’s marketing objectives and goals.