Positioning is a(n) _____________________ that aims to affect consumers’ overall opinions and thoughts of a product, a brand, or the company itself.
Explanation
Answer: C - Positioning is a marketing mix strategy that aims to affect consumers’ overall opinions and thoughts about a product, a brand, or the company itself. The marketing mix of place, price, promotion, and product can be adjusted in a strategy that is unique to a brand, product, or group of products. For example, a company may emphasize the low price of a product so that it is always associated in the mind of the consumer as a cost-saving product in relation to competitors’ offerings. In advertising the product, the company will always begin with the pricing advantage of buying their product.
