CLEP Marketing

Answer: E - Organizations can use a number of brand- or product-positioning bases, including the following except supply chain stability. Attributes are product features that are associated with the product, such as anti-bacterial ingredients in a common hand soap brand. Companies can position high price as a reflection of quality, or low price as a reflection of value in positioning a product. Companies can also emphasize product uses or applications in positioning them in the marketplace. Finally, the personal or cultural qualities of a product user (such as the athleticism of younger consumers) can be used as a positioning base by companies.