Practice Quiz

CLEP Marketing

Category - Concepts

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All of these components are parts of a Marketing Plan except:
  1. Environmental/Situational analysis
  2. Marketing objectives and strategy
  3. Financial analysis
  4. Risk management analysis
  5. Executive summary
Explanation
Answer: D - All of these components are parts of a Marketing Plan except risk management analysis. A Marketing Plan will include an environmental analysis, marketing objectives and strategy, financial analysis, and an executive summary. Risk analysis is not typically part of a marketing plan, although it may be included in a marketing campaign.
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