Practice Quiz

CLEP Marketing

Category - Research

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Marketing research is not conducted to _____________________.
  1. Formulate one or more elements of a marketing mix
  2. Analyze target markets
  3. Determine the needs of consumers
  4. Determine why some products are in decline
  5. Support strategic decisions already made by executives
Explanation
Answer: E -Marketing research is not conducted to support strategic decisions already made by executives. The goal of marketing research is to find answers to questions regarding any aspect of marketing strategy and product development and promotions. Research is not done to support decisions that have already been made, as the very goal is to explore unknown variables and how they relate. For example, research can be done through customer surveys to find out why a certain product is declining in sales.
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