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CLEP Marketing

Category - Research

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Marketing research is not conducted to _____________________.

Formulate one or more elements of a marketing mix
Analyze target markets
Determine the needs of consumers
Determine why some products are in decline
Support strategic decisions already made by executives

Explanation

Answer: E -Marketing research is not conducted to support strategic decisions already made by executives. The goal of marketing research is to find answers to questions regarding any aspect of marketing strategy and product development and promotions. Research is not done to support decisions that have already been made, as the very goal is to explore unknown variables and how they relate. For example, research can be done through customer surveys to find out why a certain product is declining in sales.

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