CLEP Marketing

Answer: E - Marketers have increased the use of e-commerce channels through Information Technology (IT) in order to reach customers in an ever-expanding global market. However, e-commerce marketing poses challenges and threats that may not be present in traditional marketing venues, such as all of the above options. E-commerce provides a unique opportunity to target and communicate with consumers virtually. However, IT systems’ and functionality are vulnerable to threats, due to infrastructure and/or infiltration factors. IT system users are also under the threat of hacking and theft of personal information.