CLEP Marketing

Answer: D - Pricing is the only component that brings revenues to a company in the marketing mix. The other components, place, promotions, and product, do not bring revenues to the company directly. Companies and firms differ on how they approach the pricing strategy of their goods and services. Ultimately, the control of pricing, the number of individual products/services sold, and overall costs determine how much revenue is collected. Pricing objectives range from rate of return to realizing a market share.