CLEP Marketing

Answer: B - The movie industry has created a perception of big-budget movies as a route to social escapism that fires up the imagination in a successful process of positioning. Production companies have promoted and positioned big-budget movies as a way to escape reality temporarily. This successful creation of an image of escapism in the minds of consumers has persisted and even entered cultural expression. The goal of this positioning is to continue the image that these movies will always deliver their promised escapism every time.