Practice Quiz

CLEP Marketing

Category - Research

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Determining whether to use Analysis of Variance or Multiple Regression occurs at which stage in the marketing research process?
  1. Interpreting research results
  2. Developing the research plan
  3. Collecting data from census sources
  4. Analyzing gathered quantitative data
  5. Defining the research problem
Explanation
Answer: B - Determining whether to use Analysis of Variance or Multiple Regression occurs during the stage of developing the research plan of the marketing research process. When developing research, a marketing researcher must determine the type of data to be gathered, the sources, and sample sizes. At this stage, the researcher must also determine what type of statistical analysis will be used. Once this is determined, the research plan will include the steps to be taken when the data collection process is complete.
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