CLEP Marketing

Category - Research

A marketing team in Nissan weighs whether to collect information through online surveys, telephone interviews, or in-person repair shop contacts during the _____________ stage.
  1. Research plan development
  2. Findings analysis
  3. Data collection
  4. Research conclusion
  5. Problem definition
Explanation
Answer: A -A marketing team in Nissan weighs whether to collect information through online surveys, telephone interviews, or in-person repair shop contacts during the research plan development stage. In this initial stage, it is important to devise a way to reach consumers and collect information from them. Depending on the purpose of the research, time and cost available, and number of participants needed, a number of information-collection avenues are available. Surveys, telephone interviews, or in-person interviews can be used.
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