Practice Quiz

CLEP Marketing

Category - Environment

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BigBoy Burgers complains to the franchise management office that a new burger restaurant has opened just outside its assigned territory. This is an example of
  1. Horizontal conflict
  2. Vertical conflict
  3. Within-franchise conflict
  4. Geographical conflict
  5. Parallel conflict
Explanation
Answer: A - BigBoy Burgers complains to the franchise management office that a new burger restaurant has opened just outside its assigned territory. This is an example of horizontal conflict. Conflict arises between competitor businesses when they belong to the same marketing channel. Horizontal conflict also arises when two companies risk over saturating the local spot and their target populations. In this case, the complaining restaurant can ask for the new one to open within its assigned territory to reduce the risk of oversaturation.
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