CLEP Marketing

Answer: E - Positioning efforts have to be renewed constantly as the following factor(s) can affect it: change in consumer behavior, economic fluctuations, emergence or decline of competitors, and shifts in technology. When consumers change their product interests or purchasing behaviors, companies have to change their brands’ and products’ positioning in the market. Similarly, changes in the economic conditions of target populations can affect positioning efforts, while shifts in technology availability and innovation can affect them as well. When competitors enter or exit the market, positioning efforts have to be changed to affect consumers’ perceptions of the brands and products.