CLEP Marketing

Answer: B -American Apparel manufactured and marketed a limited T-shirt with a pink ribbon over the pocket. By donating a portion of the sales of this T-shirt to breast cancer charities, the company is engaging in cause-related marketing. Cause-related marketing occurs when a company links its products to a social cause. In this case, American Apparel is promoting this limited line of T-shirts while donating to a particular cause. Cause-related marketing holds an advantage because it gives customers a “feel good” experience when they are purchasing a product. Such a product makes them feel that they are doing something good.