CLEP Marketing

Answer: D -Advertisers pay close attention to the particular appeal that a campaign is making to potential and current consumers. These appeals are characterized by meaningfulness, distinction, and believability. Depending on the type of appeal, an object or individual is used to transmit these characteristics to a customer. For example, a pharmaceutical company will use someone in scrubs to promote a drug. This approach will enhance the believability, meaning, and distinction of the message.