CLEP Marketing

Category - Distribution

A ___________ is all business entities that are both internal and external to a company and central to its logistics processes.
  1. Marketing mix
  2. Procurement channel
  3. Marketing channel
  4. Procurement chain
  5. Supply chain
Explanation
Answer: E - A supply chain is all business entities that are both internal and external to a company and central to its logistics processes. For instance, the operations and sales departments of a manufacturing company will form the selling component of a supply chain. A retailer’s purchasing department will be another component. Shipping and distribution companies that facilitate trade are also part of a supply chain.
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